A Ukrainian has disrupted the market with a cutting-edge AI
A shortage of qualified customer service personnel inspired 32-year-old entrepreneur Ihor Parinov to develop an AI product that fully replaces call center operators.
Novyny.LIVE uncovered the details behind this unique innovation and its creator.
Who is Ihor Parinov?
A graduate of DonNACEA and a highly skilled expert in sales, automation, and artificial intelligence, Ihor Parinov spent 10 years leading large teams across both B2C and B2B sectors.
He is the mastermind behind Closer, an original sales system that has helped dozens of companies boost their revenue. Today, Parinov is focused on integrating AI into business processes and has created TARK AI — a virtual voice agent that consistently increases conversion rates.
Why TARK AI works
TARK AI is a next-generation product that fully replaces a human sales manager. The system employs voice agents capable of holding natural conversations, handling objections, and converting calls into appointments and leads — all with greater efficiency than human operators.
According to Parinov, TARK AI is the result of a long journey filled with trial and error. The final product is a fusion of practical experience, analytical thinking, and a deep understanding of the challenges faced by both entrepreneurs and customers.
"I spent a decade managing call centers and saw firsthand how inefficient human operators can be. In telemarketing, only 4 out of 100 calls typically succeed, while the other 96 become a source of stress for employees forced to stick to rigid scripts. I dreamed of replacing humans with a smart program, but the technology at the time was limited — robotic voices, frustrating logic like 'press 9 to speak to an agent.' It drove customers crazy," Parinov explains, recalling what led him to create TARK AI.
Today, his voice AI analyzes client reactions, adapts in real time, and offers scenario-based solutions. It doesn’t just talk — it holds an intelligent conversation. Industry experts have called Parinov’s innovation a breakthrough at the intersection of technology and customer service. Parinov himself believes that TARK AI stands out from traditional call centers thanks to its advanced capabilities.
"Our AI is trained on real, successful sales scripts. It knows how to handle objections, qualify leads, and schedule appointments. This isn’t a chatbot with canned responses — it’s a full-fledged telephone salesperson that understands context, integrates with CRM systems, distinguishes between clients, and routes calls based on ZIP code and device brand," he says, emphasizing that small and mid-sized service businesses — especially in repair, cleaning, and healthcare — benefit the most from TARK AI.
"In these industries, every lead matters — especially urgent ones. Our AI responds even at 3 a.m., clarifies the issue, and automatically logs the request into the system," Parinov adds.
How fast can TARK AI be deployed?
The basic version of TARK AI can be operational within a week. Full CRM integration with multiple AI agents takes 2 to 8 weeks, but the results are immediate: teams are freed from routine tasks, and the number of bookings and closed deals increases. Plus, the system is self-learning.
"TARK AI analyzes every single interaction — where the client reacted, where there was a pause, where clarification was needed — and continuously improves its scripts. We call it 'AI that trains itself,’ and that's crucial if you want it to outperform a live agent," Parinov summarizes.
Rising interest in the product both in Ukraine and abroad points to the growing popularity of this new export-oriented IT innovation. And everything indicates that this is only the beginning.
